I originally started my creator economy journey in 2021 where I had joined UK-founded music marketing/creator management agency, Happy Studios.

• At Happy Studios I had begun my journey as a campaign manager overseeing and managing the execution primarily with music label influencer campaigns
  • Some of my favorite artists that I had the pleasure of working with at Happy Studios included:
    • Lil Tecca
    • Salem Ilese
• I had also facilitated and overseen campaign executions for large brands such as Casetify and G-Fuel. I had even handled an influencer activation for McDonald's!

I had quickly moved and progressed within the company to then work on more growth-related projects, sourcing and signing new talent to our roster. Later, I had played a key role in growing Happy Studios' Latin American division, Influencia.

Fast forward to 2023 when I started my own venture, Lunar Media.

Based on my previous work experience within the creator economy, one thing that I had noticed was that I was discontent with the opportunity/pay disparity seemed to be prevalent within the creator economy against Asian creators. I had started Lunar Media originally with my best friend to tackle this issue and bring opportunities to Asian creators, so that we could help them grow their content careers as well as help monetize their platforms. Since then, Lunar Media primarily represent asian talent, however, we now service creators of all ethnic backgrounds!

• Since the inception of Lunar Media, we have been able to service over 50 Asian creators, 10 of which are exclusive.
• We have grown our overall creator roster to over 200 creators serviced non-exclusively.
• We have facilitated over 200 deals primarily in the music campaign space but we've also been able to help strategize/execute campaign activations for large brands such as C4 Energy, Casetify and Amazon.

So what now? (as of April 2025)

While I am still currently building Lunar Media and building out a technology arm for our agency with my co-founders, I have started a new role at Flighthouse Media as a Senior Account Coordinator on the Viral Marketing team! I'm super excited to learn more about the music marketing space and get an even broader lens on how to help artists go viral!