Building the Bridge Between Creators & Brands
My creator economy journey started in 2021 and has taken me from campaign management to founding my own agency. Along the way, I've worked with some of the biggest names in music and built the infrastructure to help creators thrive.
Where It Started: Happy Studios
My creator economy journey began in 2021 at a UK-founded music marketing and creator management agency.
Campaign Management
Started as a campaign manager overseeing influencer campaigns for major music labels. Managed executions for artists including Lil Tecca and Salem Ilese, and facilitated campaigns for brands like Casetify, G-Fuel, and McDonald's.
Growth & Expansion
Quickly progressed to growth-focused projects — sourcing and signing new talent to the roster. Played a key role in growing Happy Studios' Latin American division, Influencia.
Lunar Media
In 2024, I started my own agency to tackle opportunity and pay disparity affecting Asian creators — and it's grown into something much bigger.
Based on my experience within the creator economy, I noticed the opportunity and pay disparity prevalent against Asian creators. I started Lunar Media to tackle this issue — helping creators grow their content careers and monetize their platforms. While we initially focused on Asian talent, Lunar Media now services creators of all backgrounds as a tech-enabled creator management and digital marketing agency with an AI-enabled approach to workflows.
Campaign partners include
What's Next
Continuing to deepen my music marketing expertise and broaden my understanding of how artists go viral.
Flighthouse Media
Senior Account Coordinator, Viral Marketing
Working on one of the industry's most impactful viral marketing teams — deepening my music marketing experience and gaining a broader lens on how to help artists go viral.
Visit FlighthouseContent Creation
Freelancer
Started making content as a valuable skill in the digital age. In my first 3 days as a Polymarket UGC creator, I generated 130,000 views across 4 videos at a $1.82 CPM. Now exploring how to build and scale UGC programs.
See My Campaign Work
Explore the campaigns I've led at Flighthouse — or get in touch about your next project.